FLATLANDER STUDIO

About Us

Digital Product Design + Product Positioning

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Flatlander Studio is an independent digital product design and product positioning studio based in Kansas City. Our aim is to craft every software application, platform and tool as a distinct experience that users actually love. By aligning product architecture and user interface design with strategic positioning, we bridge the gap to help software teams translate complex requirements into clear, category-defining digital products that drive user adoption, retention and market growth.

Who We Are

Nate Voss, Founder & Managing Partner, Product, at Flatlander Studio.

Nate Voss
Founder & Managing Partner, Product

Nate Voss is a digital product designer based in Kansas City, with a foundation in graphic design and brand design. His path to product design began with user experience, shaped by a career in art direction for advertising and e-commerce. Nate is dedicated to applying a thoughtful and thorough design process to create products that connect effortlessly with their audiences. He thrives on helping talented teams reach their full potential by aligning design creativity with business purpose—creating products people couldn’t imagine living without.

Megan Thome
Founder & Managing Partner, Brand

Megan Thome has spent her career creating brand stories that resonate. She currently leads brand strategy and product positioning at Flatlander Studio and is known for her creativity, poise and “genius” solutions. With a background spanning enterprise B2B SaaS, retail, and digital health, she specializes in translating complex product architectures into clear, compelling brand narratives. Megan uses language as a core strategic tool, building messaging frameworks, go-to-market strategies, and content systems that drive launches and product adoption. Her strategic work has been recognized by Cannes Lions, Effie, Webby, Telly and HOW Magazine.

Product Experience

Whether a part of agency life, in-house or client partnerships, we have shipped great products to millions of people around the world.

2025

InTimer 2.0

A full iOS 26 redesign incorporating Liquid Glass UI and a host of new quality-of-life features, including greater visual displays of playtime for each team member.

2024

InTimer

A utility app for volunteer youth-sports coaches, striving to give every young athlete equal time to fall in love with their game.

2023

Hudl Fan Streaming Platform

The Hudl Fan multi-platform product suite reached from thousands of high schools and small colleges across America into the homes of millions of fans, creating entire online communities around local sports.

2022

FitTrack MyHealth

FitTrack MyHealth married body-composition and vitals tracking to workout plans with exercise videos to provide a holistic approach to take control of your personal health.

2020

Botic Point

An innovative live-streaming and fundraising platform built to empower influencers to connect with their communities directly.

2019

Connect IQ
REX: Rx Savings Solutions

Revitalization of the Garmin ConnectIQ store for on-device software allowed millions of users to customize their sport watches exactly the way they’d like.

REX was a user-first platform empowering people to make better financial decisions around their medications by identifying lower-cost options to expensive formulary prescriptions.

2017

Garmin Connect 4

A revolutionary approach to making the deep statistical and metric tracking available on Garmin Fitness products approachable and easily-available to even the most casual fitness user. This beloved design stood tall for seven years, several lifetimes in the world of digital products.

2016

QuickTrip

The original and best-loved app of the popular QSR destination. Provided quick access to locations, local fuel pricing, and exclusive in-store coupons.

2014

PEQ Smart Home Solutions

An innovative, early approach to combining multiple smart-home products into a single interface. Acquired by Best Buy in 2014.

2013

Southwest Airlines

A complete rework of the airline’s original iPhone app, with an expressive, colorful interface and innovative (at-the-time!) features such as mobile-check-in and at-your-fingertips flight information.

How does Flatlander Studio approach UI/UX design for new and existing software?

Flatlander Studio pairs senior digital product design execution with strategic messaging frameworks. We map interface architecture, component design systems, user flows, and product positioning simultaneously. This integrated approach ensures your digital product looks exceptional, functions reliably, and reinforces its market positioning across every screen.

When should a software company redesign its UI/UX interface?

A company should redesign its UI/UX interface when expanding into new user bases, launching major feature updates, seeing high drop-off during onboarding or updating outdated legacy systems. Flatlander Studio is perfect to bring alongside your digital transformation efforts. Modernizing interface designs better align user experiences with current usability standards and sharpens a product’s overall competitive positioning.

How do UI/UX design and product positioning work together?

Product positioning establishes the core strategic narrative, while UI/UX design brings that narrative to life through visual interface hierarchy, clear microcopy and intuitive user flows. Thus, our studio’s unique approach: When positioning and user experience design are developed together, every screen actively communicates the product’s unique value while guiding users toward key actions without friction.

Why is strategic UI/UX design important for SaaS products?

Complex enterprise SaaS platforms often struggle with feature bloat and high onboarding churn. That’s why Flatlander Studio takes a specialized approach. Strategic UI/UX design simplifies complex data architecture into clear design systems and user journeys. Some SaaS products think they have that, but an audit is always a good idea. By aligning visual hierarchy with product positioning, interface design helps users navigate deep functionality while instantly grasping the platform’s core utility.

Schedule a Product Strategy Call